Blackberry Hostages

The Lesson of Too Many Customers:

15755_10204273955956247_1152395747616845614_nMost of my client want customers, lots of customers, as many customers as they can get. The truth is; I don’t really need that many customers and sometimes too many customers become overwhelming.  When they do and you’re not able to provide for the customers, they begin to look around and find that the grass really is greener somewhere else and move on.

I have always liked goats and now that I have enough space for a small farm, I decided to get some! As it turns out, I get some really great deals on goats and I’ve now got two goats and then, a short time later, two more! Then I get the ultimate deal, no strings attached, just come and get it –  a free Llama named Buddy.  I have got a beautiful field full of blackberries and everything I need to serve my new customers, heck I have the greatest blackberry patch in town.  However, I had no experience with goats and didn’t do my homework, my due vigilance. My new goats and Buddy the sexy Llama quickly eat all the blackberries. How fantastic right? Not really,  because now the grass begins to look a lot greener at the other neighbors house.  The goat look across the fence and say to one another; look, they have better blackberry’s and more of them. Goats being goats, well they begin to stray and go to the competing yards and sometimes they escape without me even knowing they are gone!  I find another patch of blackberries here and another little patch over there but now I have spent so much time and money fixing fence I can’t even buy any hay to keep them loyal to just my field. On and on we go as I try to  provide for the too many customers that In reality I don’t have the capacity to take care of anyway. But I love goats and seem to have a desire to respond to about every cute goat ad, and truly wanting my goats.

I soon see that I have to buy more land and expand or get rid of some goat inventory, heck maybe even Buddy the sexy Llama, might be looking at the greener grass, elsewhere!  but llama are 16640_10205508196611492_5613970638475330674_nmuch more loyal than goats. In the beginning I just wanted a whole bunch of new customers, never thinking about the ability to provide for those customers long term. I never thought about how do I keep my grass green enough or get enough product,  keep a consistent flow that will keep happy goats?  If you don’t have enough blackberrys your customers will stray when they can’t get products from you or get good customer service. They will tell themseleves over and over that there are not blackberries on that side of the fence. Bringing them back and keeping them is a lot harder than keeping them happy in the first place.  Herding goats and trying to trap them into the yard can be a pricey endeavor but they would most likely not stray if they had a lot of blackberries or even a good substitute like hay.

I think it’s better to have less quality customers that will become long-term customers that you can serve and do a good job of keeping them on your side of the fence over the long haul.

Changing your website?

Many business owners hesitate to launch a website because of the high cost of having someone design, build, and maintain a website. We help businesses build their own websites using WordPress. Aside from saving them thousands of dollars, how can businesses benefit from building their sites in WordPress? Is it really that easy?

Many of the businesses I talk to fall into one of two categories:

  1. They don’t have a website, and don’t know how much it should cost, or who to trust; or

  2. They have website, but it’s not really helping their business (it’s a glorified online brochure.) Maybe they even paid thousands of dollars for a nice looking one. The also struggle with updating it. Many times, they have to pay someone every time they want to make a change.

5 Key Benefits of Building Your Website in WordPress

Here are five key benefits of using WordPress for your website:

  1. Themes allow you to change the design of your website quickly. There are thousands of themes available for WordPress.

  2. Plugins allow you to extend the functionality of your WordPress site without knowing how to program. There are over 10,000 plugins available that help you add all kinds of functionality to your site, like social media sharing, SEO, photo slideshows, and much more.

  3. They are easy to update. If you can create a Word document, you can publish a new article to your WordPress website. Once it is set up, you can update it any time you want, and that is important for engagement with your visitors and for the search engines.

  4. Google loves WordPress sites. Because they are updated more frequently, and the content tends to be structured well, you can get a WordPress site ranking very quickly compared to a static website. Google has even gone on record as recommending WordPress for business sites

  5. WordPress is supported by a thriving, engaged community. A recent study estimates that approximately 8% of the sites on the Internet are run by WordPress.

Website need updates?

How often should I update my website content?

When I talk with small business owners or look at their websites, one of the frequently-asked questions  is how often should you update your website content.    The short answer  is “as often as there is anything worth updating!”   Website maintenance is about more than just your “news and events” page.  Let’s face it – when you run a business, you have news.  You have: new products, staff changes, announcements, policy changes, new services, warnings, tips – the list goes on.  

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