Let’s be honest — running a small business in a rural community often means your first hires are people you already know. Your cousin runs the cash register. Your old high school bestie helps with marketing. Grandma bakes the muffins. And at first… it feels kind of cozy. Until theContinue Reading
As more and more people dream of working from home — and business owners look at the potential cost savings of remote work — the home office has become a defining feature of modern work life. But while it may sound like freedom and flexibility, working from home isn’t forContinue Reading
Recently, I was diagnosed with type 2 diabetes — not pre-diabetes, but the full-blown package deal. It came as a complete shock. I gave up soda two years ago. Last year I started making homemade bread every week because I thought it was healthier, and I’m not overweight. I alsoContinue Reading
Congratulations, visionary leader! You’ve been selected as a finalist for the prestigious 2025 Global Excellence in Synergistic Business Innovation Award (sponsored by a company you’ve never heard of, headquartered in a PO box in Delaware). Before you pop the champagne, let’s read the fine print together, shall we? The LoveContinue Reading
I’ve tried just about every marketing method out there — Alignable, Nextdoor, Facebook groups, email newsletters, my website, blogging, Google Business updates, even old-school flyers and pop-up coffee events. But here’s the truth: I’ve rarely measured what’s actually working. I don’t always ask new clients “How did you hear aboutContinue Reading
We’ve all watched businesses come and go. Some thrive for decades, while others fade almost as quickly as they appeared. What separates long-term success from slow decline often comes down to one thing: the willingness to evolve. A business that grows, adapts, and adjusts its products or services over timeContinue Reading