Why are customer profiles so important? The more you know about your customers, the better prepared you are to service their needs and meet their expectations. Let’s begin with a less detailed profile: a male business owner aged 52-55 in the construction industry, seeking a website. Fairly straightforward and manageableContinue Reading
Ignorance Is Not Bliss — Especially in Business “Excuse me officer, I didn’t know you had to put air in the tires.” Imagine saying that while your car is dragging sparks down the freeway on four completely flat tires. Technically, maybe you really didn’t know. But the road, your vehicle,Continue Reading
There is a strange and deeply human thing that happens when we create something with our own hands. Whether it is a painting, a business, a handmade table, a song, or even a dream we spent years building, we begin attaching pieces of ourselves to it. The long nights, theContinue Reading
Somewhere along the way, I seem to have picked up a new mantra: oh hell no. It doesn’t come from a place of bitterness. It’s not anger. It’s not even resistance for the sake of it. If anything, it feels like clarity—hard-earned, a little overdue, and surprisingly empowering. I’ve caughtContinue Reading
Disclaimer: I’ve been a secondhand shopper since before I could spell “designer.” Nearly every piece of clothing I’ve owned—barring the basics like underwear—has come from a thrift store. My kids, bless them, probably made it to adulthood without a single pair of brand-new jeans from a mall. In my family,Continue Reading
There’s a joke about getting things done: if you ask your husband to do something, you don’t have to remind him… every six months. While I don’t have a husband, I do understand the humor—and the truth behind it. Recently, I was getting ready to do some work around myContinue Reading