Let’s talk about those three little words that strike fear (and sometimes irritation) into every small business owner’s heart: “You need to…” If you’re an entrepreneur, you’ve heard it more times than you can count. Suddenly, your to-do list looks less like a strategy and more like a group projectContinue Reading
How active are you really in your own business? Are you the kind of business owner who unlocks the door at 9:00 AM because that’s what your sign says… Puts out your little flag, Walks back inside, And sits behind the counter… Waiting? And then when no one comes in,Continue Reading
(Featuring Grandma Gertie, Soccer Mom Sally, and a Few Other Legends of the Marketing World) Disclamer: I don’t know these people and information is shared only for educational purposes Ah yes — the age-old question: “Where should I advertise my business?” And the age-old answer? “I have no clue.” NotContinue Reading
(and why “under the table” is not a business plan) Let’s set the scene. John is a roofer. He owns John’s Roofing Co., has insurance, gave you a quote, told you what day he’d show up, and when the job was done, he sent an invoice. You paid it. BoomContinue Reading
When I was a kid, my dad had a serious fear of fire. And honestly, who can blame him? House fires are terrifying. They’re real. They happen. But my dad didn’t just worry—he engineered his way through it. He built much of our house out of concrete, from the wallsContinue Reading
The other day, I was at the grocery store and spotted a nice package of kiwis. I love kiwis, so I grabbed them and headed home. On the way, I stopped by a friend’s house. “Hey, I just picked up some kiwis,” I said. “Want one?” My friend looked atContinue Reading