There are some products and services that practically sell themselves. Think about a family vacation to Disneyland. It’s familiar, close by, family-friendly, and something many parents feel obligated to do at least once for their children. Most people already know what Disneyland offers. They have seen the commercials, heard storiesContinue Reading
Recently, a friend told me they handed someone a business card at the grocery store and said: “Call me if you ever need marketing.” At first glance, that sounds reasonable — but in reality, it’s often a setup for no response at all. Why? Because it puts all the workContinue Reading
Setting prices is one of the hardest parts of running a small business—especially in a small town. You want to stay affordable for your community, but you also need to make a living. Too often, business owners set prices based only on materials and a little profit margin—forgetting one majorContinue Reading
Selling a familiar product is often straightforward. Most people already understand what a condominium is. They know the benefits of not having to mow the lawn, shovel snow, or spend weekends maintaining a yard. At the same time, they still enjoy the freedom to paint their walls, decorate their livingContinue Reading
I recently worked with a nonprofit that had an incredible volunteer—let’s call her Mary. She was the go-to person for everything. Mary handled bank deposits, set up the website, purchased the domain, created the organization’s email account, paid the bills, and even established a dedicated Google phone number that forwardedContinue Reading
Why are customer profiles so important? The more you know about your customers, the better prepared you are to service their needs and meet their expectations. Let’s begin with a less detailed profile: a male business owner aged 52-55 in the construction industry, seeking a website. Fairly straightforward and manageableContinue Reading