That’s the reality for a dear friend of mine. Location may have been a bigger issue than they predicted. Expenses were too high. But they never found an audience, talked about as the most needed thing for the community, in high demand resulting in no customers. Literally every stranger theyContinue Reading
I live in rural Oregon. No buses, no crowds, and honestly… getting hit by a bus seems unlikely. But here’s the thing: it doesn’t take a bus to disrupt a business. Illness, accidents, family emergencies, power outages, tech crashes—a thousand things could happen. And if they do, who’s going toContinue Reading
Recently, I had the opportunity (or maybe the adventure) of staying with a friend while they recovered from surgery. In a bold burst of pre-op determination, my friend decided to make a series of major life changes—about two days before surgery. Step one: quit smoking cold turkey after 40 years.Continue Reading
Recently, I had a client who had a typo on their website. They were trying to run a promotion for a special day, but instead of offering a 20% discount, the computer program defaulted to $20 off. As a result, the ad correctly stated that it was 20% off, butContinue Reading
I have had my fair share of days spent struggling for hours, resorting to the ‘as seen on YouTube’ tech support method, investing a significant amount of time and effort. The resulting frustration often exacerbates the malfunctioning of components or systems, ultimately leading to higher expenses compared to what IContinue Reading
Let’s be honest — running a small business in a rural community often means your first hires are people you already know. Your cousin runs the cash register. Your old high school bestie helps with marketing. Grandma bakes the muffins. And at first… it feels kind of cozy. Until theContinue Reading