Changing your website?

Many business owners hesitate to launch a website because of the high cost of having someone design, build, and maintain a website. We help businesses build their own websites using WordPress. Aside from saving them thousands of dollars, how can businesses benefit from building their sites in WordPress? Is it really that easy?

Many of the businesses I talk to fall into one of two categories:

  1. They don’t have a website, and don’t know how much it should cost, or who to trust; or

  2. They have website, but it’s not really helping their business (it’s a glorified online brochure.) Maybe they even paid thousands of dollars for a nice looking one. The also struggle with updating it. Many times, they have to pay someone every time they want to make a change.

5 Key Benefits of Building Your Website in WordPress

Here are five key benefits of using WordPress for your website:

  1. Themes allow you to change the design of your website quickly. There are thousands of themes available for WordPress.

  2. Plugins allow you to extend the functionality of your WordPress site without knowing how to program. There are over 10,000 plugins available that help you add all kinds of functionality to your site, like social media sharing, SEO, photo slideshows, and much more.

  3. They are easy to update. If you can create a Word document, you can publish a new article to your WordPress website. Once it is set up, you can update it any time you want, and that is important for engagement with your visitors and for the search engines.

  4. Google loves WordPress sites. Because they are updated more frequently, and the content tends to be structured well, you can get a WordPress site ranking very quickly compared to a static website. Google has even gone on record as recommending WordPress for business sites

  5. WordPress is supported by a thriving, engaged community. A recent study estimates that approximately 8% of the sites on the Internet are run by WordPress.

Website need updates?

How often should I update my website content?

When I talk with small business owners or look at their websites, one of the frequently-asked questions  is how often should you update your website content.    The short answer  is “as often as there is anything worth updating!”   Website maintenance is about more than just your “news and events” page.  Let’s face it – when you run a business, you have news.  You have: new products, staff changes, announcements, policy changes, new services, warnings, tips – the list goes on.  

Read moreWebsite need updates?

Google Hummingbird

Google is trying to give more semantic search results so that the intent behind any given search query is met with results that match that intent and ultimately provide users with a better experience.

For example, if I were to search for ‘’how do I install blue widgets in my house’’, Google would return a set of results that maybe included the words ‘’install’’, ‘’blue widgets’’ & ‘’house’’.

As a text reader, Google could return any number of pages that contain these phrases but do not necessarily relate to the actual query ‘’how do I install blue widgets in my house’’.

With Hummingbird, Google will be placing greater emphasis on the other words in the search query such as ‘’how do I’’ and ‘’my house’’.

Rather than just matching individual words and phrases to the pages in Google’s index, it is looking at all the words in the query and the relationship between each to understand the intent behind the query more. This in turn should lead to users finding the specific results they need for their query.

 

Another great article: Furture of Mobile Search