That Sounds Fun… So Why Haven’t You Done It?

A friend recently told me about something that sounded genuinely amazing—an organization that does farmer rescues. When a farmer becomes ill, injured, or passes away, volunteers step in with tractors, combines, and fertilizer to help get the crops in or out of the field. No charge. Just people showing up to do something good—and yes, getting to drive the big machines in the process.

“It sounds like something I’d really love to do,” my friend said. “I’d totally get a kick out of that.”

So I asked, “Why haven’t you?”

He paused. And then came the honest answer—not that he didn’t have the time, or wasn’t qualified, or couldn’t make it work. Just this:

“I never signed up. I never looked into it. I just thought it sounded fun.”

And wow—did that hit close to home.

Dreams Are Easy to Dream, Harder to Do

I can’t count the number of times I’ve said “that sounds great” about something—taking a trip, attending a conference, launching a new service, building a product I believe in—and then done absolutely nothing to make it happen.

No research.
No reservation.
No RSVP.
Just a vague mental note that “someday” I’d do it.

Sometimes we trick ourselves into thinking that wanting something is enough. But here’s the truth: until you do something about it, it stays a wish—not a goal.

So… What’s Stopping You?

As I look at old notebooks, scribbled business ideas, dream lists pinned to the wall, I see all sorts of things that once felt exciting and important. Many of them still do. But I have to ask myself: why didn’t I ever do that?

The answer is painfully simple:
I never made time.
I never made a plan.
I never took the first step.

It wasn’t that I didn’t want it. I just didn’t prioritize it.

Turning “Someday” Into “Today”

If you’ve got that one idea sitting in your business plan—the workshop you always wanted to run, the new service you wanted to offer, the market you dreamed of reaching—ask yourself:

• Do I still want this?
  
• What’s the first step?
  
• When will I do it?
  

Because here’s the hard truth: life doesn’t wait. There may not be a next week, next year, or “someday when things calm down.”

And if that dream still lights you up when you talk about it, if it still feels exciting and aligned with where you’re going—it deserves action, not just admiration.

Make It Real

If it’s worth doing, it’s worth planning. Block off time. Put it on the calendar. Make the call. Sign up. Tell someone. Give it a deadline. Set a reminder. Build momentum.

And if you look at that dream and realize… maybe it’s just something that sounded good in the moment? That’s okay too. Let it go and make room for something better.

But if it’s really what you want—then it’s time.
Not someday.
Today.