When I reflect on my dating years, I remember that I had some pretty strict rules about who I was willing to date. I did not want to date someone who used drugs, smoked, was unemployed, or did not have reliable transportation. These were all personal preferences I held. However,Continue Reading
Have you ever tried marketing something in a way that made other people look at you like you were a little crazy? I have. Most of us tend to follow the crowd. We advertise where everyone else advertises, use the same social media platforms, write the same kinds of posts,Continue Reading
Lately, I’ve been thinking about something that feels more important than ever: people want to work with real people. Not perfect people. Not polished people. Not AI-generated versions of ourselves. Real people who smile, laugh, make mistakes, misspell a word now and then, spill coffee on their shirt and haveContinue Reading
Whenever the economy slows down, I start hearing the same advice. “Just lower your price.” Whether it’s a business, a product, a service, or even a piece of property, someone always believes the quickest way to make a sale is to offer a bigger discount. Sometimes lowering the price isContinue Reading
Have you ever been on your way to something you signed up for and suddenly thought, “What exactly have I gotten myself into?” I’ve had that feeling more times than I can count. Several years ago, I packed the car, loaded up my daughter, and headed off on a three-dayContinue Reading
One of the hardest lessons in business is learning that not every battle is worth winning. As business owners, we naturally want to be right. We want customers to understand our policies, honor our contracts, and recognize the value of our work. But sometimes the smartest business decision isn’t provingContinue Reading