(Featuring Grandma Gertie, Soccer Mom Sally, and a Few Other Legends of the Marketing World) Disclamer: I don’t know these people and information is shared only for educational purposes Ah yes — the age-old question: “Where should I advertise my business?” And the age-old answer? “I have no clue.” NotContinue Reading
(and why “under the table” is not a business plan) Let’s set the scene. John is a roofer. He owns John’s Roofing Co., has insurance, gave you a quote, told you what day he’d show up, and when the job was done, he sent an invoice. You paid it. BoomContinue Reading
When I was a kid, my dad had a serious fear of fire. And honestly, who can blame him? House fires are terrifying. They’re real. They happen. But my dad didn’t just worry—he engineered his way through it. He built much of our house out of concrete, from the wallsContinue Reading
The other day, I was at the grocery store and spotted a nice package of kiwis. I love kiwis, so I grabbed them and headed home. On the way, I stopped by a friend’s house. “Hey, I just picked up some kiwis,” I said. “Want one?” My friend looked atContinue Reading
Every day, people walk out of prison with more than just a release date. They carry the weight of stigma, the uncertainty of opportunity, and a deep desire to prove they’re more than their past. For many, all it takes is one person, one employer, one second chance—to begin aContinue Reading
With one in five adults starting new businesses, it’s no surprise that some ventures thrive while others struggle. Entrepreneurship is exciting—there’s freedom, creativity, and the chance to truly build something of your own. But when you leave traditional employment, you’re also waving goodbye to a few comforts that many ofContinue Reading