Getting started on your website content

You must provide a clear “call-to-action“. Many people often forget to include a CTA and lose potential customers/clients, because they don’t know what to do or where to go next!

Writing your web content is not an easy process. Most know that, in order for people to find their website in a Google search, their content needs to be written with search engine optimization in mind. However, it needs to be written with the audience in mind too. Your content needs to captivate your audience when they arrive on your website as well as keep them there as long as possible.
It needs to engage your audience within the first 5–15 seconds after landing on your website to avoid them leaving before finding out what you offer and how you can help solve their problem. To do that, your content needs to grab their attention immediately, pique their interest and create a desire for what you have to offer.

When planning your website, you defined your website’s goals and now have a clear understanding of what your target audience needs. This knowledge will help you a great deal in deciding what information you should include in your web content.

  • Put yourself in the shoes of your visitors.
  • Think about what they want to achieve and focus on how you can help them achieve their goal(s).
  • Give them some of the answers they’re looking for but leave them wanting to know more.
  • Always provide a means for them to contact you for more information.