How often should I update my website content?
When I talk with small business owners or look at their websites, one of the frequently-asked questions is how often should you update your website content. The short answer is “as often as there is anything worth updating!” Website maintenance is about more than just your “news and events” page. Let’s face it – when you run a business, you have news. You have: new products, staff changes, announcements, policy changes, new services, warnings, tips – the list goes on. You have things to talk about! You really should make a point to update something on your website at least once a month. If you had to pay a web designer for each change you could spend a fortune, you need a website that you can easily make changes to on your own. There are several low cost website development programs that are designed just for that reason. I recommend WordPress because of the simply design changes ability, shopping carts and mobile apps.
How often should you change your design?
As we all know, technology changes fast. As web users become more savvy and experienced, they gravitate towards sites that are more modern, functional and easy to use. User expectations continue to rise. While there is no hard and fast rule, we recommend you make site updates — at least to freshen your look–every 2 to 3 years at the minimum.
Just as your business grows and changes to meet market demands, so should your website. You may need to give your aging site a face-lift with a new layout, fresh graphics and even updated functionality. As more and more users come online, creating a visually appealing, fast-loading, user-friendly site is not a luxury, it is a necessity.