I’ve tried just about every marketing method out there — Alignable, Nextdoor, Facebook groups, email newsletters, my website, blogging, Google Business updates, even old-school flyers and pop-up coffee events. But here’s the truth: I’ve rarely measured what’s actually working. I don’t always ask new clients “How did you hear aboutContinue Reading
We’ve all watched businesses come and go. Some thrive for decades, while others fade almost as quickly as they appeared. What separates long-term success from slow decline often comes down to one thing: the willingness to evolve. A business that grows, adapts, and adjusts its products or services over timeContinue Reading
How much time do you spend on things that don’t make you any money? Hopefully, a lot. Because not every minute needs to be monetized. There’s huge value in the things that recharge you: hiking, laughing with family, walking your dog, or enjoying your favorite show. That kind of timeContinue Reading
Earlier in my career, I worked in a large organization under two very different leaders. One leader knew my name. They asked how my kids were doing—and not in a generic way. They knew my children by name. They remembered details. They saw me as a person, not just aContinue Reading
In a world stuffed with emails, texts, and notifications, a handwritten note lands like a breath of fresh air. It feels personal. It feels intentional. And most importantly—it gets opened. We’re all guilty of skimming emails or ignoring yet another “quick follow-up.” But when a real envelope shows up withContinue Reading
As we roll into the holidays, most of us brace ourselves for that one person—the human landmine who simply cannot read the room. You know the type:The cousin who brings up the ex-wife… while standing next to the new wife… holding the kids.Or the relative who wants everyone to re-litigateContinue Reading